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Basic Principles of Good Web Design

Many people think good web design is about visual appeal, but not at all. It is, in fact, a balancing act involving several factors that each has a way of affecting the end result.

Here are the basic principles that build the foundation of attractive as well as effective web design:

Simple Is More

You will find many sites that are overcrowded with elements on each page, and that is so distracting. A site has a purpose, and that purpose should stand out. Creativity in web design should only be supplementary in that it supports the purpose, not the other way around. To achieve this, good web designers usually use a lot of whitespace or negative space, or that part of a page that is unoccupied (in between text, images and other elements). This technique thrusts the website’s message forward, and naturally leads the visitors where the webmaster would like them to go.

Functionality Above All

Good web design puts usability and functionality on top of all other considerations. This is the route to conversions, and without it, the site loses purpose. Usability and functionality in web design simply means that all buttons are working properly, and that all calls to action are in all the right places, the user exerting the least possible effort to get to the next step.

Right Aesthetics for the Right Audience

A website’s aesthetics should be suited to the taste of the intended audience, if it is to help make the website effective as a whole. Hence, it is important for the designer to know the target market segment so he can make wiser choices in terms of design features, such as photos, colors, graphic designs, and the rest.

Keep It Straightforward and Catchy

With each word or line on a web page, the message must be clear and inviting. The last thing a webmaster wants is to confuse the users, because confusion usually leads to skipped opportunities.

Maintaining Focus

The placement of visual elements has a significant role to play in web design. These elements may be prominent, such as arrows, or subtle. These elements work by focusing user attention so they can go where they have to go. With only one design element that the user focuses on, a high number of conversions may be expected.

Definition of Most Crucial Elements

Lastly, the design must focus on the wants and needs of the customer to ensure that the website will be found worthy of their time. This is attainable with only simple research or surveys. When these wants and needs are known, meeting them will be much easier for the web designer.

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