Today, telemarketing continues to gain its popularity in the market and because of the increased demand, firms that are offering this service are upgrading to offer better services to their clients. Among the many services, call tracking has become very useful for many telemarketing firms in carrying out their day to day operations. Using this feature, marketers can accomplish more than one task simultaneously for instance tracking multiple campaigns, performing quality control and computing closing ratios. Also, the feature is user-friendly which means that even the beginner marketer can appropriately manage it. This web application is seen as a great asset to both experienced and novice marketer as it gives them the idea of how the campaign efforts are performing.
One great feature of call tracking is its ability to track the performance of a certain telemarketing company. In tracking a certain company’s performance , the marketers would have their telemarketers call out and leave the tracking number out for prospective customers to call back on and find out who is receiving those call backs. Most tracking software that are being utilized at present have recording features which records any incoming calls. In general, the campaigns that are created by telemarketing companies have an influence on clients to call in using the tracking number and this is directly registered and recorded to the system of the sales team.
The recording feature of this application is very useful mainly because the marketers can readily retrieve data such as the date, length of call, or campaign name. Also, this feature helps in the preservation of the company’s integrity by keeping track of every transaction. This factor is very crucial since many calls are coming in through the phone lines.
Additionally, the recording feature enables the marketers to successfully carry out quality control. The upgraded versions of the application sends the SMS notification for calls that are under a minute and it helps find out the cause relating to the short call. Also, if the marketers are suspecting that there are some flaws committed in the call representatives’ level, for instance if they are not taking the work serious or are blowing customers off, they can readily download the recording into desired format and take proper action. The advancement in this field considerably developed the reporting of transactions done and because of this, more and more firms are utilizing the application.
Moreover, marketers should determine things such as the time range where they receive the heaviest call times and the average call length. Also, they need to maintain a record of missed calls. These variables are very important for the call tracking developers so they would know how to modify the system to the needs of the organization.