Re-branding your business is not easy. But this could be the best strategy to save your company. There are signs that you can know before deciding to Re-branding. What are they?
The Mission of Your Company Has Changed
The first thing that could be the reason why you have to rebranding is because of the mission. Your changing company mission can be a sign that you have to make changes. Because, the brand that you make will no longer match the mission of this new brand.
The new mission will be more difficult to socialize when you don’t rebrand. The reason, customers or people who have already seen your brand will often associate you with the old brand.
Thus, selling products or services that are completely new to your brand will be more difficult for others to accept. Try to see the big companies that have rebranded, you can learn from them.
For example, the Burberry fashion brand. This brand was once considered a gang wear or clothing used by street children. Now, Burberry is worn by the most expensive women in the world such as Kate Moss or Emma Watson.
The Old Target Market Is Too Old
The second reason you can see is that the target market that was once your target, is now too old. You need to remember that many companies are late to do this.
Although old customers may still be loyal, you also need to pay attention to potential new customers. Your target market does not need to change, just simply rebranding swiftly.
When you are late to realize changes in age and taste of this target market, you will be more difficult when rebranding.
You Want To Launch a New Product
Another reason why you should rebranding is because you want to launch a new product that is completely different from before. Especially if your product does not fit into the current market.
But to launch this new product you also have to think carefully. Is it true that you need a new product by targeting a new market? Or the old market can still be held? Consult your team well for this.
Competitors are Always More Ahead than You
Do you feel that you always lose to competitors? Maybe it’s time you rebranding. It could be that from the beginning you were wrong strategy, or indeed you should target other markets.
Discuss this well with your team. Also make sure that you don’t miss-strategy when Re-branding.
You should also check your competitors’ steps in creating an internet-based marketing strategy. Who knows, their website is indeed better and in fact you only need to change the face of your website to make your marketing strategy smooth again.
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Rebranding is not an easy and inexpensive thing to do. But sometimes this step is needed to save your company, or to increase profits. Think carefully about your strategy and steps with the team you trust. Good