Synthetic Intelligence (AI) is the brand new black, the shiny new object, the reply to each marketer’s prayers, and the tip of creativity. Many AI experts are predicting that by the middle of this century, clever machines shall be throughout us. Machines resembling robots already touch our lives.

Machine studying mainly includes feeding computer systems large quantities of knowledge and letting them analyse that data to extract patterns from which they will draw conclusions.

But true artificial intelligence – which is known as Synthetic General Intelligence (AGI), the place the machine is as advanced as a human brain – is a long way off.

Provided that synthetic intelligence can predict the standing of lots of of prospects in a matter of minutes, marketers have every little thing to realize by utilizing this know-how.

The term “synthetic intelligence” was first coined by John McCarthy at a Convention at Dartmouth Faculty, New Hampshire, in 1956, but the concept of machine intelligence is in truth a lot older.